Designing the experience
matters when building
your success story.

Hi, I'm Dave Hoffman, a Certified Usability Analyst
specializing in tech, marketing and quality.

An innovative & creative leader driving success via the customer & user experience.


An innovator and servant leader, driven toward delivering higher quality and performance proven results with increased profits. A unique blend of naturally gifted abilities combined with skills to perform, and talents that have proven as an asset to strengthen teams, and corporate initiatives. Driven and goal-oriented, analyst of results and outcomes to learn and succeed. Proven success in digital marketing leadership using effective communication and organizational skills to provide exceptional service. Excellent dynamic among teams, peers, executive management, and clients, able to champion values and integrity, building trusted relationships, achieving success through servant leadership while contributing to corporate values, initiatives, purpose, and mission.

I'd love to hear from you!

I love what I do, and I love to share it with other people. This is the core principle why I started up UXFW, the first and only User Experience professionals group in Fort Wayne, Indiana. Find us using the Meetup app, Eventbright, as well as Facebook Events.

If you have a situation with software that you know is frustrating users and you are looking for help to improve the experience? Let's connect, I'd love to help!